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How to write a brief when you want a cream or serum made

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How to write a brief when you want a cream or serum made

Brands that want a cream made often write only “50 ml moisturiser”. That is incomplete for a quote. The cosmetics line is also marked coming soon. A brief does not start a date. It makes the conversation specific.

What belongs in one message

  • Cream, serum, or another skincare form?
  • Is there a target texture and fragrance, or not?
  • Is there a formula file?
  • Container: tube, jar or bottle. Volume.
  • Estimated quantity for the first order.
  • Label language and whether the file is ready.

Shampoo, spray and colour cosmetics are not part of this brief. They need a separate confirmation. Start here: how cosmetics contract manufacturing starts. Notification: brand owner notification.

You can paste the note into the description field on the quote form.

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